MONDAY , SEPTEMBER 06, 2010
 
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 Now, rent an e-book  
      New Delhi, Feb 8 /--/ A few years after electronic book readers made inroads into the publishing industry, a new innovation now allows readers to buy or rent books online without falling prey to pirated contents.   Launched at the recently concluded World Book Fair in the capital, "thisbookreader" allows readers to rent a book for a specific time and price set by publishers. The innovation is pending patent approval in the US and Japan. Only three Indian publishers have evinced interest in it so far. "We have received interest from three publishers and talks are on to rope in more publishers to use the technology," says Vidyut Shah, co founder, Parth Online Bookstore, which has introduced the technology.   The technology, which also acts as an independent e-book reader can be purchased online or through physical book stores is based on an open source digital reading management and uses state-of-the-art encryption technology. "Most of the electronic books available in the market are either pirated contents downloaded from various sites or hardware based ebooks which are very costly," says Mr Shah.   Despite the global e-book market being worth over USD two billion, publishers in India are wary of putting serious reference books on subjects like law, accounting, tax, medical and business compliance online due to threat of piracy, he mentioned.          
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